View and update critical customer information, in real-time from iPhone or iPad. With an intuitive user interface - optimized for the latest technology - increase field productivity and efficiency by turning your mobile devices into valuable business tools. Choose the phone/pad and experience efficient access to your mobile CRM database from anywhere at any time. Easily search for key contacts or accounts directly from the home screen. Prepare for meetings and keep customer information current by accessing and updating contacts, tasks, calendar appointments, sales opportunities and customer service cases on-the-fly. For managers on the go, you can monitor key business KPIs with real-time dashboards and take immediate action if needed.